Search Engine Marketing

Google is by far the most widely used search engine in the world. Each keyword produces at least thousands of search results. That’s great for anyone looking for information but also difficult for entrepreneurs. After all, you want to be among those search results, and preferably not only on the fifteenth page. Fortunately, there are ways to improve your position in Google results.

There are a number of methods to make your website appear higher in the results, whether or not in collaboration with an online marketing agency.

Linkbuilds for a better position

I’m sure you’ve heard the term link building. Still, many people don’t know exactly what it means yet. Link building consists of placing links that improve your position in Google. We distinguish between a number of types of links: external links, internal links and backlinks.

Internal links are references to another page on your own website. For example, you have a product page on which you refer to a contact page within the same website. Google considers internal links as proof that your website has a clear structure and that it is easy for visitors to navigate.

External links are references to other websites on your own website. These are at least as important as internal links, but there are a number of comments about them. The external links are only useful if they refer to reliable websites with authority. Referring to an almost empty website with unverified information therefore makes little sense.

The most important of the three types of links are the backlinks. These are references to your website on other websites. You can provide these yourself, for example by asking bloggers or clients to link to your website. You can also mention your website regularly on forums or in comments on social media. The quickest method is to buy backlinks from an online marketing company. They can create these backlinks for you and place them on various external websites.

Optimize your content

All those links to your website make little sense if the content of your web pages is not good. Provide solid content, either text and images in the form of photos and videos. Also make sure that the keyword you want to be found on in search engines appears several times on the website. A keyword search will tell you which keywords are relevant for you to respond to. You can also do this yourself or outsource it to an online marketing agency.

Improve the technique of your website

The content and the links to your website are absolutely important but all this makes little sense without a well functioning website. Put simply: your website has to do it. Being important in that:

The loading time of your website
the security of your website
no spam or non-functioning links
People are impatient. When a website is not loaded within a few seconds, most people already click away. So you want the loading time of your website to be as short as possible. It is also important that your website is secure. With a secure connection there is a lock next to the web address. The web address also starts with “https://”. Moreover, you do not want dead-end links on your website. These are links that point to a page that no longer exists.


All tasks that you can do yourself to improve your position in Google are summarized as Search Engine Optimization or SEO. These are methods for which you don’t need Google’s help. You can also use SEA or Search Engine Advertising. This means that you advertise in Google to be on a higher position or even the first position.

SEO costs less time but you pay a lot for it. Moreover, users can see that it is an advertisement. Some people are deterred by this. They prefer organic results that are high on the basis of authenticity and reliability.

When you do some research to get higher in Google you will quickly find the abbreviation SEO. SEO stands for Search Engine Optimization. In essence, this is the set of activities designed to make a website score high in the search results of a search engine like Google on the keywords relevant to that website.

Getting started yourself
So when it comes to search engine optimization, there is a lot you can do yourself. Make sure your website is about something and that your content is unique. For the backlinks you can always call in an online marketing agency. Keep in mind that being ranked higher in Google is not done in one day: it takes time to reach that unique first position.